The digital-first world that we live in today has changed the perspective of showcasing work. No matter which industry, having a strong presence online is extremely crucial and on different platforms. Multiple social media platforms, popularly Instagram, boast their own advantages to help creators reach their target audiences far and wide. For hairstylists and barbers, Instagram reels content ideas for salons are like modern day billboard – instant engagement with potential clients, ease to showcase series of creative work and build trust with current and future clients.
While as interesting as it may sound, coming up with fresh content ideas for these social media platforms can be challenging. The internet demands more and you need to be consistent with your posts to keep your audience engaged. Along with it, proper planning and execution of trends too should be ensured to generate maximum reach and engagement. Tough, right? Don’t worry, this guide is here to help hairstylists and barbers with interesting Instagram content ideas that will not fail.
Transformation Reel - Magic of Before & After
In this industry, people love to see how you can transform and create any look. People love to watch a good glow-up which is visually satisfying and also boosts the chances of showcasing your skills. While there’s always the option to post a carousel or two-side layout of a Before and After haircut/hairstyle, you can also create a film of the process. Here’s how:
- Start with a clear ‘before’ shot of your client
- Record the entire process of your creative transformation. Ensure you record it from different angles to make it more interesting
- End with a polished ‘after’ reveal. Take different shots and edit it with a slow-mo turn or a quick transition film
- Add trending music that goes well with your video and you are good to go!
Everybody loves to learn something new and unique, especially when it can help ease their everyday work. Hence, educational content that includes quick hacks and tips are great ways to engage with similar minds of the industry who will look up to your work. They will help position you as one of the many experts further assisting in sharing and saving your content, resulting to algorithm boost. A few ideas that you can cover are:
- How to maintain curls after styling
- Best tips for comfortable use of hairdressing scissors
- How to maintain hair clipper and hair trimmer blades
- Essential tips to clean hair straightener plates
New Tools to Change the Game
You can also create detailed unboxing videos of your latest Vega Professional tools purchase or simply speak about their many amazing features. This is one of the many interesting Instagram engagement tips where you can ask your audience about their favorite tools or what is their new Vega Professional purchase and so on. This will keep the comments section engaged while also learning and educating each other with the range of products.
Trend Alert Reels
This is one Instagram for client engagement content that you definitely need to focus on to be on track and get your algorithm going. Leverage the ongoing trends in the industry such as the latest celebrity hairstyle, occasional haircuts like summer-inspired cuts, trending hair color of the month/season and so on that will showcase your work as per the requirements of your audience and keep your work in demand.
Time-Lapse of Signature Services
Similarly, you can create a time-lapse video that captures your signature haircutting and hairstyling moves to engage with audience. This also grabs the attention of competitors and helps boost the chances of going viral for your unique hair services that no other professionals may be doing. By creating a time-lapse, you successfully show a lengthy process in a condensed manner for engagement. Few editing techniques that you can add in the videos are:
- Hairstyling from scratch
- Detailed fades
- Hair coloring or balayage
- Beard sculpting
- Stunning hair blowouts
Tool and Product Highlights
It is always a curiosity of your audience to understand which tools you use. So, one content idea can be a quick go through of your range of professional tools that deliver a series of benefits and precision results. For instance, you can make a quick video of your Vega Professional hair clippers along with their accessories. Show which clipper you use regularly and which one on certain instances, the benefits of various attachments provided with the tool and so on. A few other content ideas can be:
- What’s in a Vega Professional Hair Trimmer?
- Titanium Hair Straighter vs. Ceramic Hair Straightener Plates
- Different attachment guide combs
Key Takeaway
Ensure that you remain consistent with value-added content because showing up matters. It isn’t necessary that you create long and very expensive content every time. Also go for short but meaningful content to keep yourself present with your followers. Whether you're showcasing a sharp fade or a simple hair care tip, each Reel is an opportunity to tell your story and attract your ideal clients.
