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About Us
Welcome to the World of Befikar Grooming and Styling!
VEGA is one of the leading Personal Care Appliance and Beauty Care Accessory brands in India. A pioneer of At-Home Styling, we continue to deliver a contemporary approach to your head-to-toe grooming needs with an emphasis on efficiency and ease of usage.
The company over the last two decades has developed a penchant for offering innovative and meticulously crafted products and has an unparalleled range of Hair Brushes, Handmade Combs, Bath Accessories, Make-Up Brushes, Pedicure & Manicure Tools, Hair Straighteners, Hair Dryers, Hair Curlers, Hair Stylers, Men’s Trimmer, Groomers, and possibly everything for your hair, face, and body grooming needs.
Adored by millions of consumers, VEGA is dedicated to helping individuals unleash the best of what they are, not by changing but empowering their inner Befikar. Our wide array of head-to-toe beauty tools and personal care & grooming range for men and women perfectly enhances your personage and makes your Befikar Grooming and Styling easier than ever.
With 700+ SKUs and counting, VEGA takes pride in simplifying head-to-toe grooming, styling, and hygiene solutions and lets your style speak the language of self-confidence.
Vision :
Over the last few years, VEGA has been recognized for its product and operational excellence. The company received various award including, “Beauty, Wellness, & Personal Care Excellence” Awards from ASSOCHAM, “Kotler” award for being the “Industry Achiever” in Personal Care, Beauty Accessories and Styling Appliances brand.
Having that it becomes our responsibility to stay constant in the path of continuous growth and simplify our consumers' head-to-toe grooming, styling, hygiene needs and empower them with means to boost self-confidence, happiness and care.
Mission :
Today, VEGA commands an unparalleled beauty lineage and stands for quality, trust, customer delight and is known as an everyday partner in beauty, style & care.
We strive to curate products and solutions that drive positive difference in everyday lives of people, and are sensitive to the wellbeing of society and environment in which we operate.
Our mission stays to be dedicated towards ensuring superior performance creating customer delight, and in the process, accomplishing our business objectives going forward.