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VEGA: A name that is synonymous with Highest Degree of Customer Service and an Unparalleled Product Range!
The art of delighting customers with all aspects of business activities has been taken by Vega to mega heights; hitherto unseen in the Beauty accessory industry in India.
Vega came into existence at the turn of century with it’s offering of makeup brushes that compared with the best in the world. The international business experience gained by the promoters of Vega resulted in introduction of best global practices such as offering premium quality innovative products, development of products suitable for the Indian consumers, educating users about product attributes most suitable to them and presenting the products in packaging that was extremely functional and enhanced the appeal of the products.
Vega’s journey since inception has been exciting and lightly rewarding. From small beginnings, Vega has grown to become the leader of beauty accessory products in India.The main objective of the company is to provide a wide range of innovative and affordable beauty accessory tools from Head to Toe to the Indian consumer. It is a brand with instant recall amongst the beauty professionals, industry experts, beauty conscious consumers and public at large.
A robust sales and marketing team with more than 350 members, coupled with a strong distribution network has been the backbone of Vega’s success in the Indian market. It’s products are now available across the length and breadth of the country through more than 25000 sales outlets and modern trade channels, including e-commerce platform.
As part of a long-term business strategy, Vega has now embarked on an ambitious growth path to further entrench it’s presence in the personal care category by launching a wide range of personal care appliances that cater to a mass market base. This foray has helped Vega consolidate it’s position as one stop source for all types of beauty accessories and personal care appliances for the quality conscious Indian consumers. It finds a place amongst a handful of companies on an international scale with such an exhaustive product range, a fact recognised by international experts.
A strong believer in sound management practices and high business ethics, Vega can rightfully claim to be a true flag-bearer of the Indian beauty accessory industry.