VEGA Latest News: Know What's In VEGA

Bringing a Change with Revolutionary Features: VEGA to Launch India’s First-Ever Beard Trimmer with Smart Memory Feature on Flipkart’s Big Billion Days

Publish Date: 2022-09-22

VEGA, one of the leading brands in personal care appliances and beauty care accessories, announces its upcoming SmartOne Series of VEGA S1 and S2 beard trimmers during this festive season. Adding to the wide assortment of 600+ SKUs, brand is back with another breakthrough innovation for beard grooming lovers with India’s first beard trimmer with Smart Memory Function.

Vega announces the launch of its new vertical

Publish Date: 2022-09-22

Vega Professional is a comprehensive portfolio of products curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators.’

Vega launches new vertical ‘VEGA Professional’ for salon professionals, stylists

Publish Date: 2022-09-22

VEGA, the personal care appliances and beauty care accessories brand, proudly presents, VEGA Professional, a comprehensive portfolio of products curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’, the masters of their field.

VEGA Goes Bolder and Stronger as Part of Their Brand Evolution

Publish Date: 2022-07-26

Big news coming in! We are extremely delighted to announce the launch of our new logo as part of our brand evolution.

Since our inception, we have grown and evolved into the present-day VEGA which is bolder and stronger. We have altered our logo to reflect our progress towards catering to wider audiences and advance towards a sustainable tomorrow.

Vega to launch 90 products in FY23; plans to expand its offline retail presence with the addition of 8,000-10,000 stores by the end of FY23

Publish Date: 2022-06-09

Beauty and personal care appliances brand Vega plans to expand its offline retail presence with the addition of 8,000-10,000 stores by the end of this fiscal, Eiti Singhal, chief marketing officer, Vega, told BrandWagon Online.

“Tier-II cities have been leading our online marketplaces sales”: Eiti Singhal, Vega

Publish Date: 2022-06-09

Be it Sonam Kapoor earlier, or Ananya Panday now, beauty and personal care appliances brand Vega has been using Bollywood star power for its ads for quite some time now. The beauty and personal care segment has transitioned from an unorganised to an organised one.

VEGA to educate consumers on At-home Styling and DIY Solutions

Publish Date: 2022-03-10

New Delhi [India], February 15 (ANI/NewsVoir): VEGA, a distinguished name in At-Home Styling, Personal Care Appliances and Beauty Care Accessories, has launched an all-new digital campaign to increase awareness around At-home Styling and DIY grooming solutions. The campaign is a first-of-its-kind, which thrives on promoting a range of hair brushes by VEGA and their usage for different hair types.

Liqvd Asia bags Social Media Mandate for VEGA

Publish Date: 2022-03-10

VEGA, being one of the leading personal care appliances and beauty care accessory flagship brand in India, delivers a contemporary approach to your head-to-toe styling and grooming needs, has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility, and outreach across multiple relevant platforms, and engage its growing customer base. The agency will craft social media strategies and campaigns for the brand to highlight their innovation and offerings. Liqvd Asia won the account following a multi-agency pitch.

Vega Expands into Men's Grooming Category with Rohit Sharma as New Brand Ambassador

Publish Date: 2021-09-18

Leading personal care appliances and beauty care accessory brand Vega forayed into men’s category with the launch of Vega Men, while bringing onboard cricketer Rohit Sharma as the face of the brand.

Vega Men Unveils 4 New Unique Multi-Grooming Sets in a Row

Publish Date: 2021-09-15

VEGA, being one of the leading personal care appliances and beauty care accessory flagship brands in India, delivers a contemporary approach to your head-to-toe DIY styling and grooming needs. Catering to the everyday grooming needs, VEGA expands the brand to Men’s category as VEGA MEN along with the association of Rohit Sharma, the ace Indian cricketer, as the brand face.

Vega launches category first Hair Brush Campaign On TV

Publish Date: 2021-09-13

VEGA, one of the leading personal care appliances and a legacy brand in beauty care accessories in India, has launched its first ever Hair Brush commercial on TV. After successfully launching the 3 in 1 Hair Styler Ad film on TV in August with brand ambassador and Bollywood Glam, Ananya Panday, the new VEGA Hair Brush TVC is a testimony to the credibility brand has built over the years in the world of styling & grooming.

Vega promises Ananya Panday three kinds of good hair days

Publish Date: 2021-08-09

Vega has launched two different campaigns, to promote its 3 in 1 Hair Styler and range of Hair Brushes. Conceptualised by Leo Burnett, the campaigns feature brand ambassador Ananya Panday, who showcases the different features of the products.